Tuesday, February 12, 2002

FilmPlayLinks is Coming!

Submitted by Patte Ardizzoni

Isn't this a kooky business? And how did we get here? If you've got an answer for that one you're a far wiser person than I. And yet, here I am, putting fingers to my keyboard and waving my virtual pom-poms as I cheer the evolution of independent film and why it's the best thing to happen to home theater since the fast rewind button on the VCR.

I'm proud to be a part of the independent film club, having worked on a seventy-five thousand dollar shoestring, co-producing a suspense thriller. I've finally lost that dazed expression, I'm happy to say. But the experience made me realize how difficult it is to pull off a film of any size. It got me to wonder how many films are floating around out there, and although they're excellent and definitely worth seeing, they just haven't lucked out in terms of interested distributors.

We wanted to change that.

So here I am. In the middle of executing an independent film catalog, complete with fifty film trailers, behind-the-scenes footage, as well as a short film. You're shaking your collective heads wondering, "How in the world can a catalog do all that?" The secret is in the medium. Instead of paper, we're putting all those goodies onto DVD.

Stick with me here. Imagine sitting in front of your television browsing through fifty trailers, all chosen because of their excellence. You get a glimpse of the process as you listen to the people who have made the films. And here's the best part - you're given the opportunity to actually buy one the films on our web site or via a toll-free number. And by doing that you'll be giving back to the filmmaker in the form of income for a film that is finally getting a chance to be seen. What a concept.

The DVD is supported by sponsors, PBS style, which alleviates the problem of specific product advertising and the eventual state of product obsolescence. The catalog can now remain timeless, making it a perfect DVD to archive. The unique part of this formula for advertisers is that we're putting their name into over a million homes, coupled with consumers who match a definitive buyer profile suited to sponsor's targets.

If you buy trade magazines like Home Theater, MovieMaker, Variety, or Guerrilla Filmmaker, you shouldn't be surprised to find a DVD full of everything I've mentioned above. What a great way to get the filmmaker out to the people who most appreciate what they're creating! What a perfect way to deliver a sponsor's name into the home! What a simple way to get alternatives in entertainment out to the people who are scarfing up all those DVD players and home theater systems!

The catch is finding those films. It's not easy. So I'm calling on the loyalty of all independent filmmakers to help spread the word. The company is FilmPlayLinks. The goal is to make independent film more accessible and expand the ways in which films are distributed. The benefit is visibility and income for the filmmaker and a way for consumers to enjoy their home theater experience to the fullest.

Visit the website at www.filmplaylinks.com or send me a note at p.ardizzoni@filmplaylinks.com with your feedback, comments, or suggestions. This isn't lip service. We want to hear your thoughts. In the meantime, I'll continue doing my best impersonation of Paul Revere galloping around the internet and film festivals shouting, "FilmPlayLinks is coming! FilmPlayLinks is coming!"

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